THE DISCIPLINE BEHIND GROWTH
Brands that win long-term don't just have customers. They have people who feel something. Who keep coming back not because they have to, but because they want to. We believe the brands with the deepest affinity drive drive the strongest commercial results. It's not a trade-off. You just need the right strategy & systems to deliver both.
Brands that win long-term don't just have customers. They have people who feel something. Who keep coming back not because they have to, but because they want to. We believe the brands with the deepest affinity drive drive the strongest commercial results. It's not a trade-off. You just need the right strategy & systems to deliver both.
Brands that win long-term don't just have customers. They have people who feel something. Who keep coming back not because they have to, but because they want to. We believe the brands with the deepest affinity drive drive the strongest commercial results. It's not a trade-off. You just need the right strategy & systems to deliver both.
01
Principles
beliefs That Shape the work
01
Insight Before Action
Most marketing problems are diagnosed too quickly. We spend real time understanding the audience — not the data record, but the person. What they believe, what they're proud of, what makes them feel like they belong. That understanding is the foundation everything else is built on.
01
Insight Before Action
Most marketing problems are diagnosed too quickly. We spend real time understanding the audience — not the data record, but the person. What they believe, what they're proud of, what makes them feel like they belong. That understanding is the foundation everything else is built on.
02
Systems Over Campaigns
A great campaign can move the needle. A great system keeps moving it. We build structures — content, audience, measurement, narrative — that scale and compound over time.
02
Systems Over Campaigns
A great campaign can move the needle. A great system keeps moving it. We build structures — content, audience, measurement, narrative — that scale and compound over time.
03
Brand & Performance, Unified
We don't believe in separating the two. Every brand investment should have a commercial logic. Every performance lever should reinforce the brand. When those two things pull together, growth becomes self-reinforcing.
03
Brand & Performance, Unified
We don't believe in separating the two. Every brand investment should have a commercial logic. Every performance lever should reinforce the brand. When those two things pull together, growth becomes self-reinforcing.
04
Internal Before External
The best marketing strategy fails if the organization isn't aligned behind it. Before a brand can show up consistently externally, it has to believe in the same thing internally — from the leadership team to the front line. We spend as much time building internal conviction as we do building external campaigns, because sustained momentum requires both.
04
Internal Before External
The best marketing strategy fails if the organization isn't aligned behind it. Before a brand can show up consistently externally, it has to believe in the same thing internally — from the leadership team to the front line. We spend as much time building internal conviction as we do building external campaigns, because sustained momentum requires both.
what we offer
02
Services
01
Strategy
Brand Positioning
Communications Architecture
Audience Growth
Building the foundation for your brand's growth.
01
Strategy
Brand Positioning
Communications Architecture
Audience Growth
Building the foundation for your brand's growth.
01
Strategy
Brand Positioning
Communications Architecture
Audience Growth
Building the foundation for your brand's growth.
02
Activation
Creative Supervision
Campaign Development
Agency Engagement
Ensuring your brand connects with your audience.
02
Activation
Creative Supervision
Campaign Development
Agency Engagement
Ensuring your brand connects with your audience.
02
Activation
Creative Supervision
Campaign Development
Agency Engagement
Ensuring your brand connects with your audience.
03
Leadership
Fractional
Project Engagement
Advisory
Confidence in skilled execution that helps your team reach their full potential.
03
Leadership
Fractional
Project Engagement
Advisory
Confidence in skilled execution that helps your team reach their full potential.
03
Leadership
Fractional
Project Engagement
Advisory
Confidence in skilled execution that helps your team reach their full potential.
03
Our Team
the people powering your growth
Alex Donics
Founder
I work with ambitious brands and founders — not as a vendor, but as a strategic partner who understands the challenges they're facing.
My 20-year career in marketing has taken me from revitalizing the Pepsi brand, to scaling Spotify's advertising business into a global enterprise, to architecting LIV Golf's marketing strategy — across advertising, consumer, technology, and sports & entertainment. The through-line: understanding what makes people not just buy something, but belong to it, and the craft required to build that connection.
There's a specific skillset to get a business from 0 to 1, and a different marketing approach needed to scale that business from 1 to 100. I founded Torsional to work with and invest in companies that have achieved proof of concept and are ready to build something that lasts.
Alex Donics
Founder
I work with ambitious brands and founders — not as a vendor, but as a strategic partner who understands the challenges they’re facing.
My 20-year career in marketing has taken me from revitalizing the Pepsi brand, to scaling Spotify’s advertising business into a global enterprise, to architecting LIV Golf’s marketing strategy — across advertising, consumer, technology, and sports & entertainment. The through-line: understanding what makes people not just buy something, but belong to it, and the craft required to build that connection.
There’s a specific skillset to get a business from 0 to 1, and a different marketing approach needed to scale that business from 1 to 100. I founded Torsional to work with and invest in companies that have achieved proof of concept and are ready to build something that lasts.
Alex Donics
Founder
I work with ambitious brands and founders — not as a vendor, but as a strategic partner who understands the challenges they’re facing.
My 20-year career in marketing has taken me from revitalizing the Pepsi brand, to scaling Spotify’s advertising business into a global enterprise, to architecting LIV Golf’s marketing strategy — across advertising, consumer, technology, and sports & entertainment. The through-line: understanding what makes people not just buy something, but belong to it, and the craft required to build that connection.
There’s a specific skillset to get a business from 0 to 1, and a different marketing approach needed to scale that business from 1 to 100. I founded Torsional to work with and invest in companies that have achieved proof of concept and are ready to build something that lasts.
04
Our Work
work we have led
THE DISCIPLINE BEHIND GROWTH
Brands that win long-term don't just have customers. They have people who feel something. Who keep coming back not because they have to, but because they want to. We believe the brands with the deepest affinity drive drive the strongest commercial results. It's not a trade-off. You just need the right strategy & systems to deliver both.
Brands that win long-term don't just have customers. They have people who feel something. Who keep coming back not because they have to, but because they want to. We believe the brands with the deepest affinity drive drive the strongest commercial results. It's not a trade-off. You just need the right strategy & systems to deliver both.
Brands that win long-term don't just have customers. They have people who feel something. Who keep coming back not because they have to, but because they want to. We believe the brands with the deepest affinity drive drive the strongest commercial results. It's not a trade-off. You just need the right strategy & systems to deliver both.
01
Principles
beliefs That Shape the work
01
Insight Before Action
Most marketing problems are diagnosed too quickly. We spend real time understanding the audience — not the data record, but the person. What they believe, what they're proud of, what makes them feel like they belong. That understanding is the foundation everything else is built on.
01
Insight Before Action
Most marketing problems are diagnosed too quickly. We spend real time understanding the audience — not the data record, but the person. What they believe, what they're proud of, what makes them feel like they belong. That understanding is the foundation everything else is built on.
02
Systems Over Campaigns
A great campaign can move the needle. A great system keeps moving it. We build structures — content, audience, measurement, narrative — that scale and compound over time.
02
Systems Over Campaigns
A great campaign can move the needle. A great system keeps moving it. We build structures — content, audience, measurement, narrative — that scale and compound over time.
03
Brand & Performance, Unified
We don't believe in separating the two. Every brand investment should have a commercial logic. Every performance lever should reinforce the brand. When those two things pull together, growth becomes self-reinforcing.
03
Brand & Performance, Unified
We don't believe in separating the two. Every brand investment should have a commercial logic. Every performance lever should reinforce the brand. When those two things pull together, growth becomes self-reinforcing.
04
Internal Before External
The best marketing strategy fails if the organization isn't aligned behind it. Before a brand can show up consistently externally, it has to believe in the same thing internally — from the leadership team to the front line. We spend as much time building internal conviction as we do building external campaigns, because sustained momentum requires both.
04
Internal Before External
The best marketing strategy fails if the organization isn't aligned behind it. Before a brand can show up consistently externally, it has to believe in the same thing internally — from the leadership team to the front line. We spend as much time building internal conviction as we do building external campaigns, because sustained momentum requires both.
what we offer
02
Services
01
Strategy
Brand Positioning
Communications Architecture
Audience Growth
Building the foundation for your brand's growth.
01
Strategy
Brand Positioning
Communications Architecture
Audience Growth
Building the foundation for your brand's growth.
01
Strategy
Brand Positioning
Communications Architecture
Audience Growth
Building the foundation for your brand's growth.
02
Activation
Creative Supervision
Campaign Development
Agency Engagement
Ensuring your brand connects with your audience.
02
Activation
Creative Supervision
Campaign Development
Agency Engagement
Ensuring your brand connects with your audience.
02
Activation
Creative Supervision
Campaign Development
Agency Engagement
Ensuring your brand connects with your audience.
03
Leadership
Fractional
Project Engagement
Advisory
Confidence in skilled execution that helps your team reach their full potential.
03
Leadership
Fractional
Project Engagement
Advisory
Confidence in skilled execution that helps your team reach their full potential.
03
Leadership
Fractional
Project Engagement
Advisory
Confidence in skilled execution that helps your team reach their full potential.
03
Our Team
the people powering your growth
Alex Donics
Founder
I work with ambitious brands and founders — not as a vendor, but as a strategic partner who understands the challenges they're facing.
My 20-year career in marketing has taken me from revitalizing the Pepsi brand, to scaling Spotify's advertising business into a global enterprise, to architecting LIV Golf's marketing strategy — across advertising, consumer, technology, and sports & entertainment. The through-line: understanding what makes people not just buy something, but belong to it, and the craft required to build that connection.
There's a specific skillset to get a business from 0 to 1, and a different marketing approach needed to scale that business from 1 to 100. I founded Torsional to work with and invest in companies that have achieved proof of concept and are ready to build something that lasts.
Alex Donics
Founder
I work with ambitious brands and founders — not as a vendor, but as a strategic partner who understands the challenges they’re facing.
My 20-year career in marketing has taken me from revitalizing the Pepsi brand, to scaling Spotify’s advertising business into a global enterprise, to architecting LIV Golf’s marketing strategy — across advertising, consumer, technology, and sports & entertainment. The through-line: understanding what makes people not just buy something, but belong to it, and the craft required to build that connection.
There’s a specific skillset to get a business from 0 to 1, and a different marketing approach needed to scale that business from 1 to 100. I founded Torsional to work with and invest in companies that have achieved proof of concept and are ready to build something that lasts.
Alex Donics
Founder
I work with ambitious brands and founders — not as a vendor, but as a strategic partner who understands the challenges they’re facing.
My 20-year career in marketing has taken me from revitalizing the Pepsi brand, to scaling Spotify’s advertising business into a global enterprise, to architecting LIV Golf’s marketing strategy — across advertising, consumer, technology, and sports & entertainment. The through-line: understanding what makes people not just buy something, but belong to it, and the craft required to build that connection.
There’s a specific skillset to get a business from 0 to 1, and a different marketing approach needed to scale that business from 1 to 100. I founded Torsional to work with and invest in companies that have achieved proof of concept and are ready to build something that lasts.
04
Our Work
work we have led
THE DISCIPLINE BEHIND GROWTH
Brands that win long-term don't just have customers. They have people who feel something. Who keep coming back not because they have to, but because they want to. We believe the brands with the deepest affinity drive drive the strongest commercial results. It's not a trade-off. You just need the right strategy & systems to deliver both.
Brands that win long-term don't just have customers. They have people who feel something. Who keep coming back not because they have to, but because they want to. We believe the brands with the deepest affinity drive drive the strongest commercial results. It's not a trade-off. You just need the right strategy & systems to deliver both.
Brands that win long-term don't just have customers. They have people who feel something. Who keep coming back not because they have to, but because they want to. We believe the brands with the deepest affinity drive drive the strongest commercial results. It's not a trade-off. You just need the right strategy & systems to deliver both.
01
Principles
beliefs That Shape the work
01
Insight Before Action
Most marketing problems are diagnosed too quickly. We spend real time understanding the audience — not the data record, but the person. What they believe, what they're proud of, what makes them feel like they belong. That understanding is the foundation everything else is built on.
01
Insight Before Action
Most marketing problems are diagnosed too quickly. We spend real time understanding the audience — not the data record, but the person. What they believe, what they're proud of, what makes them feel like they belong. That understanding is the foundation everything else is built on.
02
Systems Over Campaigns
A great campaign can move the needle. A great system keeps moving it. We build structures — content, audience, measurement, narrative — that scale and compound over time.
02
Systems Over Campaigns
A great campaign can move the needle. A great system keeps moving it. We build structures — content, audience, measurement, narrative — that scale and compound over time.
03
Brand & Performance, Unified
We don't believe in separating the two. Every brand investment should have a commercial logic. Every performance lever should reinforce the brand. When those two things pull together, growth becomes self-reinforcing.
03
Brand & Performance, Unified
We don't believe in separating the two. Every brand investment should have a commercial logic. Every performance lever should reinforce the brand. When those two things pull together, growth becomes self-reinforcing.
04
Internal Before External
The best marketing strategy fails if the organization isn't aligned behind it. Before a brand can show up consistently externally, it has to believe in the same thing internally — from the leadership team to the front line. We spend as much time building internal conviction as we do building external campaigns, because sustained momentum requires both.
04
Internal Before External
The best marketing strategy fails if the organization isn't aligned behind it. Before a brand can show up consistently externally, it has to believe in the same thing internally — from the leadership team to the front line. We spend as much time building internal conviction as we do building external campaigns, because sustained momentum requires both.
what we offer
02
Services
01
Strategy
Brand Positioning
Communications Architecture
Audience Growth
Building the foundation for your brand's growth.
01
Strategy
Brand Positioning
Communications Architecture
Audience Growth
Building the foundation for your brand's growth.
01
Strategy
Brand Positioning
Communications Architecture
Audience Growth
Building the foundation for your brand's growth.
02
Activation
Creative Supervision
Campaign Development
Agency Engagement
Ensuring your brand connects with your audience.
02
Activation
Creative Supervision
Campaign Development
Agency Engagement
Ensuring your brand connects with your audience.
02
Activation
Creative Supervision
Campaign Development
Agency Engagement
Ensuring your brand connects with your audience.
03
Leadership
Fractional
Project Engagement
Advisory
Confidence in skilled execution that helps your team reach their full potential.
03
Leadership
Fractional
Project Engagement
Advisory
Confidence in skilled execution that helps your team reach their full potential.
03
Leadership
Fractional
Project Engagement
Advisory
Confidence in skilled execution that helps your team reach their full potential.
03
Our Team
the people powering your growth
Alex Donics
Founder
I work with ambitious brands and founders — not as a vendor, but as a strategic partner who understands the challenges they're facing.
My 20-year career in marketing has taken me from revitalizing the Pepsi brand, to scaling Spotify's advertising business into a global enterprise, to architecting LIV Golf's marketing strategy — across advertising, consumer, technology, and sports & entertainment. The through-line: understanding what makes people not just buy something, but belong to it, and the craft required to build that connection.
There's a specific skillset to get a business from 0 to 1, and a different marketing approach needed to scale that business from 1 to 100. I founded Torsional to work with and invest in companies that have achieved proof of concept and are ready to build something that lasts.
Alex Donics
Founder
I work with ambitious brands and founders — not as a vendor, but as a strategic partner who understands the challenges they’re facing.
My 20-year career in marketing has taken me from revitalizing the Pepsi brand, to scaling Spotify’s advertising business into a global enterprise, to architecting LIV Golf’s marketing strategy — across advertising, consumer, technology, and sports & entertainment. The through-line: understanding what makes people not just buy something, but belong to it, and the craft required to build that connection.
There’s a specific skillset to get a business from 0 to 1, and a different marketing approach needed to scale that business from 1 to 100. I founded Torsional to work with and invest in companies that have achieved proof of concept and are ready to build something that lasts.
Alex Donics
Founder
I work with ambitious brands and founders — not as a vendor, but as a strategic partner who understands the challenges they’re facing.
My 20-year career in marketing has taken me from revitalizing the Pepsi brand, to scaling Spotify’s advertising business into a global enterprise, to architecting LIV Golf’s marketing strategy — across advertising, consumer, technology, and sports & entertainment. The through-line: understanding what makes people not just buy something, but belong to it, and the craft required to build that connection.
There’s a specific skillset to get a business from 0 to 1, and a different marketing approach needed to scale that business from 1 to 100. I founded Torsional to work with and invest in companies that have achieved proof of concept and are ready to build something that lasts.
04
Our Work